Why not use Mobile Safari to it’s fullest?
I don’t understand why more web developers aren’t using a lot of the great features in Mobile Safari when they’re re-formatting their sites for iPhone-type devices. AdMob is a great example of how to do it. If your a developer that uses AdMob for serving up your ads, you probably have seen their mobile formatted site (m.admob.com). There’s an attention to detail involved that (for some strange reason) doesn’t exist elsewhere. Granted, a lot of this polish comes from some smooth transitions, but I feel like they make the site feel more like a native app and less like just another website. Bank of America is a good example of what not to do as far as I’m concerned. They have a native app and a web app. The problem is, the native app is just a crappy wrapper for the web app. They also haven’t taken the time to optimize anything. A huge company like Bank of America should have the funds available to at least come CLOSE to the smoothness of AdMob. Bank of America’s site just feels cheap and thrown together. I don’t really have a point here. I just thought about this when I logged in to AdMob’s mobile site the other day and was reminded how much they nailed the basics of what can be done with Mobile Safari and how little I’ve seen of it elsewhere.
